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    exceptional UX since 1994

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tfu blog

our thoughts on user experience, design, customer satisfaction, and more.
  • Four Rules of Great UX (PDF)
    In today’s marketplace, where purchasing decisions are driven by online ratings and reviews of tastemakers and early adopters, only great products will survive. The difference between a...
    01 April 2013 // 0 Comments
  • Paper mockups
    Mockup tools like Balsamiq and others are standard with design and UX professionals. These tools are simple, fast, and offer their users an almost real-time template from...
    05 February 2013 // 0 Comments
  • Multitasking - image via Flickr user: iamkr
    I spend a lot of time watching people interact with physical and digital product. This daily practice sometimes brings to my attention emerging themes of the human...
    07 January 2013 // 0 Comments
  • Multitasking - image via Flickr user: abjam77
    I get asked with ever more frequency about the ability of people to multitask, or to do two things at once. In today’s world, where we are...
    07 January 2013 // 0 Comments
  • Users are always right
    Have you ever used a towel to grab a hot pan out of the oven? Towels weren’t meant for this, yet they work just fine if folded...
    01 November 2012 // 0 Comments
  • The Money People
    Every year as tax season approaches, businesses take a fresh look at where their work is coming from; what has worked best over the past year and...
    31 October 2012 // 0 Comments

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